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Jestic – Riot Chicken Case Study

Riot Chicken is the brainchild of entrepreneur Khalid Al-Qaqa, and since his first location opened in May of 2019, the promise of ‘Your Chicken Your Way’ is proving very popular with customers.

Khalid took two years to research, develop and hone the Riot Chicken concept as he knew that succeeding in the competitive fried chicken QSR market would require a clear proposition with a focus on freshness and quality: “We wanted to be different, to in effect ‘riot’ against conventional High Street fried chicken shops. We do not offer a mind-boggling number of meal options. We simply offer quality, fresh chicken that customers can choose to have fried or grilled, original or spicy. If they want five wings with two grilled and three fried, that’s what they’ll get.”

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